Plain and simple, there are successful apps, and then there are those that need scrapping. While that may seem obvious, making the distinction is not always as blatantly apparent.
After all the dedication, hard work, time and effort into making an app, it can be exceedingly difficult to make the decision to scrap it. Making such a decision means that your company is better off not releasing the app it has been working on, as its profit potential has dwindled significantly and its expenses have ballooned to the point of no return.
Undoubtedly, it is a hard decision to make, and at times it may not be entirely necessary, so in order to help you make the choice between scrapping your app and letting it ride in the mobile marketplace, here are a few tips.
If your app’s expenses are out of control it does not necessarily mean that it should be scrapped. However, if they are mostly fixed costs that you cannot get rid of in the near future as your app lacks revenue, then scrapping the project may be something to consider. Expenses are likely the trickiest aspect of your app’s future. Every app, regardless of financial status has expenses, it’s just whether there is more revenue to compensate for it.
When deciding whether to scrap your app or not, your mission in terms of its expenses should be to tell if they are going to be manageable moving forward. If they are not, more specifically, if they will permanently overbearing the app’s revenue, then you should probably scrap it, or at least significantly rethink its financial future.
A Dim Revenue Forecast
There is not much worse than realizing that your app’s revenue forecast is dim. Such a realization means that you should consider scrapping your app to either start over with a new idea, or simply pause its development until you can come up with a new way of producing revenue.
At the point where you know your app will not be able to make sufficient revenue to maintain an active status, you should make the decision to scrap it. The plus side is that once an app is finished and released on the market, there is little cost to just letting it sit there, so if your app finds such a position of no return, it can’t hurt to keep it available to the market without putting any additional money into it. If still in the design phase, however, then you should probably scrap it and move on.
Making the decision to scrap your app project is a difficult one to make.
It may not always be clear that you need to do so, however, if it becomes apparent that its expenses are overwhelming and there is no substantial revenue in the near future, then scrapping the project is probably the way to go. Putting aside all of the hard work you invested into the project may be hard, but in the end, some projects need to be scrapped, while others flourish more naturally.
Regardless of the current state of your app, if you take the time to examine your app’s likelihood of success in the mobile market, then you will surely be able to tell whether you should in deed keep it afloat or let it sink.
This was a guest article from Jennifer Lewis.
The author is associated with one of the best enterprise mobile application development company that offers healthcare app development solutions. The iPhone apps development Dallas firm has created more than 300 applications for clients.